Photo: Werner Huthmacher
THE SEAT PAVILION
As a brand SEAT represents Mediterranean vitality and temperament. The SEAT pavilion is a bright white, sensuously curved sculpture. A wooden bridge leads the visitor into the middle of the curved building. The pavilion is bounded by the land and the water of the lagoon thereby imitating the geography of the Iberian Peninsula.
Technology to Enjoy
Design-oriented, dynamic, youthful, efficient, accessible and reliable are values that govern the presentations inside. They accompany the visitors visually and interactively in order to enable them to truly understand "Technology to Enjoy". Along the mood board, past brief informative texts and many photographs, inside and at the same time down to the exhibition space where the SEAT models are on show for you to examine in detail.
Fast and powerful: Vehicles currently on show in the SEAT Pavilion
We are currently showing you particularly dynamic models from the SEAT and CUPRA brands. With the TARRACO FR and the LEON Sportstourer FR, we are presenting two of the latest models with the acronym "FR" in their name. SEAT's "FR" acronym stands for "Formula Racing" and is used to vehicles that are distinctively sporty in terms of their design and features. You should also have a closer look at the CUPRA Ateca (fuel consumption l/100km: Urban 9.6 / extra-urban 6.6 / combined 7.7; combined carbon emissions, g/km: 175; efficiency class: D). The aluminium-look sports pedals and the alcantara-covered bucket seats are representative examples of the CUPRA philosophy: motor sport and lifestyle.
Experience light, joy and technology at the Pavilion
In the SEAT Pavilion, light, joy and technology transport you to the special world of this Spanish Volkswagen subsidiary. A visit to the SEAT Pavilion feels like a short break in Barcelona with the whole family. The staging highlights the Mediterranean origins of the Spanish brand and is a spectacular experience for young and old. Particularly the large-scale panorama of Barcelona at the entrance offers much to look at for the whole family, especially children: In a space-filling video projection made up of 630,000 stills, you experience sunrise and sunset in Barcelona, the city where SEAT's headquarters are.
The second part of the exhibition is dedicated to SEAT's technology. SEAT's Car Configurator makes it possible to equip a vehicle with all of your preferred features. One highlight is the so-called video mapping area with a white SEAT model. The various steps of the design process are shown on its surface in 360-degree views. The car as a projector screen: From the design sketch to the grid overlay and a clay model. Insights, perspectives, trip simulations, motion, still life in colour and a fast-paced film – in the end, the image dissolves into countless glowing dots. The tour ends at the cinema, where you'll get an insight into the Spanish car manufacturer's history.
Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de.