New
Cupra Garage
More Than a Showroom
Bold, inspiring, and full of energy: With the CUPRA Garage, the progressive world of the Spanish challenger brand is making its debut here in Autostadt.
Embark on a journey through impressive design worlds and innovative experience spaces, and feel the unique CUPRA spirit.
From the latest CUPRA models to exclusive product highlights and interactive media and VR experiences, a world that challenges conventions unfolds here.
Mediterranean Waves, Infinity Mirror, and Street Art
Even the walk to the pavilion opens up new perspectives: Copper pipes of varying lengths in the entrance area evoke Mediterranean waves and pay homage to CUPRA’s hometown of Barcelona. An infinity mirror creates seemingly endless spaces and highlights depth and dynamism. You enter the pavilion through a striking garage door, behind which a Pulse Tunnel awaits you, featuring vibrating mirrors, street art, and raw metal surfaces.
Experience CUPRA vehicles up close
At the heart of the CUPRA Garage are the brand’s current models. Alongside a trio of the Terramar, Tavascan, and Raval, the CUPRA DarkRebel is a special highlight.
Showcar CUPRA Dark Rebel
Experience the DarkRebel show car—the first vehicle developed entirely in the brand’s virtual space. Configurations from the CUPRA community, including brand ambassadors such as FC Barcelona players Alexia Putellas, Marc ter Stegen, and Ansu Fati, helped shape the design of the CUPRA DarkRebel. The data collected from the virtual configurator was incorporated into the final design of the CUPRA DarkRebel, which has made the leap from the virtual to the real world. The result is a 100 percent electric two-seater sports car with shooting brake architecture that underscores the passion and groundbreaking mindset of the CUPRA brand.