As a brand SEAT represents Mediterranean vitality and temperament. The SEAT pavilion is a bright white, sensuously curved sculpture. A wooden bridge leads the visitor into the middle of the curved building. The pavilion is bounded by the land and the water of the lagoon thereby imitating the geography of the Iberian Peninsula

Originally of Spanish origin, the SEAT brand represents passion, strength and athleticism. Since 2010 SEAT customers have also experienced "Technology to Enjoy": when buying a new vehicle, the hand-over can be booked at the Autostadt through the SEAT partner.