Web Content Display Web Content Display

Photo: Anja Weber

Web Content Display Web Content Display


Web Content Display Web Content Display

Located on the southeast side of the 28-hectare Autostadt site, the Porsche pavilion was completed in about ten months. The project was executed in close cooperation with Dr. Ing. h.c. F. Porsche AG and the Autostadt, Henn Architekten (architecture), HG Merz Architekten (presentation) and WES & Partner landscape architects.

Web Content Display Web Content Display


Situated along the Koller axis, an important line connecting Wolfsburg's Klieversberg and castle, the pavilion extends far over the surface of the lagoon. Its innovative design creates a new focal point in the park and lagoon landscape. The unique shape of the roof creates a protected space. In line with the Porsche tradition of lightweight construction, the spatial envelope based on a monocoque (French for "single shell") design forms the self-supporting structural system. A stainless steel surface, combined with dynamically elegant lines, clearly alludes to Porsche automobile styling.


The pavilion interior welcomes guests with a minimalist, subtle look. Contoured edges without angular lines draw attention to the cars on display. "In the beginning, I looked around but couldn't find the car of my dreams. So I decided to build it myself." This quote from Ferry Porsche welcomes visitors into the display area. The "dream car," a Porsche 356 from 1948, is the starting point for a group of 28 silver models in 1:3 scale. At the other end, guests see three current Porsche models. The collection of cars illustrates the development from the first series-production models to the race cars built in Zuffenhausen. At the same time it breathes life into the history of the sports car manufacturer.

Experience an interactive brandworld

Thematic films, audio histories and media installations provide further insight into the brand values and philosophy in the emotion-packed Porsche world.
Tradition and innovation, performance and everyday usability, functionality and design, exclusivity and social acceptance: these dichotomies characterizing the Porsche values and philosophy are addressed in a series of films. Another feature ist, that you are guided through the exhibition using an iPad. This is used to present detailed information about the twelve milestones in the history of the Porsche brand.

65 m² special exhibition area

The new area is to be inaugurated with the special presentation entitled "Mission Future Sportscar", at which visitors will be able to see the 919 Hybrid, the winning vehicle from the 24 Hours of Le Mans in 2016.

More information about the Dr. Ing. h.c. F. Porsche AG: www.porsche.com

Web Content Display Web Content Display

General map