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Photo: Janina Snatzke

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THE AUDI PAVILION

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"Vorsprung durch Technik" ( advancement through technology). Audi is not only synonymous with an advanced state-of-the art technology but also with individual mobility. The architecture of the Audi Pavilion therefore focuses on the brand values’ design and dynamism

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Photo: Roswitha Wendhof

Photo: Roswitha Wendhof

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The aluminium façade demonstrates the Ingolstadt factory’s competence when it comes to choosing innovative materials for its vehicle production: the Audi A2 was the first mass-produced vehicle with an aluminium body.

 

NEW AREAS OF INNOVATION

In the exhibition - inside the redesigned pavilion - guests are able to find out more about new areas of innovation such as e-tron, ultra, connect and design and experience these in select automobiles from the Audi stable of cars. The visitor becomes an integral part of the exhibition and is able to customize his visit with the aid of an interactive device called the Audi sphere

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