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Photo: Rui Camilo

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Investor Relations

Behind the scenes of the stock markets

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In the area “Investor Relations”, visitors encounter new and exciting information as well as films about many aspects of the stock market and stock corporations.

Penny Jackson is happy to explain. The Xetra trading specialist works on the trading floor of the Deutsche Börse AG’s Frankfurt Stock Exchange. Penny Jackson can be seen in a series of films shown in the exhibit “Investor Relations” in the GroupWorld. Together with analyst Horst Schneider, she is one of the protagonists who guide visitors through an entire day at the stock exchange – from eight in the morning until eight at night. Together they answer questions which have been asked by many people, even if previously they showed no interest in financial markets, stock exchange or investments.

 

Representatives of various professions

Representatives of various professions explain what they are doing. Visitors learn how a share price is fixed, what Xetra and an order book are and how a fund manager selects the right companies for clients who want to invest in sustainable funds. Hour after hour more insight is gained about the dynamics of the stock market, the interaction of the world’s stock markets and the legalities of the market. Films demonstrate how business mergers come about: visitors can follow this using the examples of Volkswagen’s truck production, Scania and MAN. If you want to try your hand at the share market you can do this in the Stock Exchange game. Many visitors have had success at this. It’s worth the try: every month five of the best players are invited to participate in a stock exchange trip to Frankfurt. They are accompanied by an Autostadt guide. New films await the visitor in the exhibition “Investor Relations” in the GroupWorld.

 

New exhibits

Two new exhibits in the exhibition “Investor Relations” give a clear illustration of the processes underlying foreign exchange and financial transactions. How does the stock exchange operate and what exactly is a stock company? The answers to these and related questions can be found in the section “Investor Relations” in the Panorama of Group Knowledge. Two new exhibits delve deeper into the world of shares, derivatives, bonds and funds. The first “Money and Value” clearly and interactively explains how exchange rates are determined and how the opportunities that arise as a result of this – which the Volkswagen AG uses - can be implemented efficiently.

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Get to know Andy and his biscuit factory in a short clip. Duration: 3:32

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The second exhibit uses a small example to explain the big world of business. The main protagonist is Andy who runs a biscuit factory. Animated graphics illustrate how his liquidity and energy procurements are conducted via shares, derivatives, bonds, exchange transactions, funds and investments. At the conclusion one feels quite inspired to open one’s own biscuit factory. In any case one now has a better grasp of the circumstances and demands of the share market.